The Review Post

I'm feeling rather poetic these days. For those of you who missed the first one of the season, here it is - my ode to India and more specifically the former state of Andhra Pradesh. I was truly torn by the incident. Having said that, I moved on from the sombre state of mind to a slightly more lighter tone with this limerick I jotted down in what I'd call a "burst of creativity". It was an informal dedication to a person I didn't know too well. But despite that I thought I did pretty well (so much for modesty) :P In our time of need, you always paid heed. We can't thank you enough for all your deeds. We look up to you for inspiration anew. You will always be what we call the coolest new-age guru ! Read with with the swagger of a rapper. I ended up singing it in the Eminem (think Slim Shady) kind of way.  Tell me what struck you as a good tune that would go with the limerick!

Cut her, break her, divide her. On any other day, I'd have said, she will rise again. But not today. I am but one person. And I want to make a difference before they destroy her completely. But how? The stealth, the dirt and the audacity of a handful of people conspiring to annihilate this country is beyond me. We can see. The people of this country can see through you. Yesterday, democracy was being torn to bits before me. And all I could do was watch in frustrated silence and helplessness. I am but one person. And I watched my country gently weep. *In memory of a state called Andhra Pradesh

So I'm back to being a copywriter again. And I've discovered that it makes me happy :) Extremely happy! I was born to be advertising's child, or so I'd like to think :) Someone once asked me, "So you're a writer in an ad agency, I've heard you work on extreme timelines and deadlines? Are there many copywriters there? And what qualifications do you need to be a copywriter?" I was ready to pour my heart out about all my hardships and then this is what I wrote: Dear XYZ, Yes I do work in an ad agency and there are writers there, not many though. There are no qualifications as such, if you can write, you can be a copywriter (but you have to be good, HAVE TO!). A lot of it is experience, and that people pick up from client exposure and number of years in the business. But you gotta be crazy and real tough! Advertising is a crazy world and you gotta love it that much to be in it - that's my learning. :) If you ask me, a job in advert...

Happy new year everyone! Welcome to 2014 or the year of the Horse (according to Chinese astrology). Apparently this year is good for luck, in general. That might sound like good news to most of us, but in the light of my last post, doesn't seem like it for the AAP. Now, while I wish them luck, I really hope they stop the drama and start the work. They seem to be more and more consumed by the party they've made alliance with - not so much good news for us. So let's hope the horse swoops across to change the luck and fate of this nation this year :-) Having said that, 2014 seems to have begun at quite the galloping speed - already 16 days in - feels like we were preparing for new years just yesterday! I hope the year remains as eventful. To put it in true Bollywood terminology - hanste hanste kat jaaye raste. (Pardon the filminess, it's just so innate :-P) There's nothing new about new years, in my opinion, especially when it comes to resolutions. Every y...

There was a movie called Nayak - The real hero  many moons ago. It was a remake of a South Indian film about a common man who is made chief minister for a day. It was - in the true South Indian cinematic sense - dramatic and starred Anil Kapoor in the title role. When I watched this film for the first time, I remember thinking - AS IF! Aise thodi hota hai? But I loved it for how idealistic it was. It was nice to think maybe, just maybe, there will be an end to stereotypical politicians, that a hero will rise and change the  chalta hai attitude and actually say nahi chalega, badlo ise. Or better yet, hum badlenge ise - which is everything the Aam Aadmi Party (AAP) stands for. As Arvind Kejriwal swore in as Chief Minister (CM) of Delhi today, I felt goosebumps on my skin. What a struggle! And what an overwhelming result! His first speech as CM was liberating, reassuring and had one overarching message - we are the Aam Aadmi Party and we are here to help you. I mu...

Ok ok. Yes yes. I know I know. I said I wouldn't go MIA again and that's exactly what I did. But I had good reason - there is no singular thing one can write about this festive season! There is so much cheer, happiness and activity, one's bound to get carried away and lose track of time. So take a deep breath and smell Christmas in the air. A waft of yummy treats in the kitchen to the soft hum of Christmas carols. The church bells ringing in the background and Last Christmas  playing in the cubicle next to yours (this song makes it on everyone's playlist this time of the year). I fondly remember my hostel days when I think of Christmas. The thing is, I lived in hostel for a couple of years when I was in college and my Christmas experience there, is by far the best I've ever had. When I say hostel, I mean the strict kind - where our deadline was 7 pm and if you wanted to stretch 7.30 pm. It was run by a group of nuns and they were extremely strict ab...

Hello folks! Sorry for going MIA like that. It was the need of the hour and I have got none of my content plans underway yet. BUT the happy news is - it's been a year since I started this blog! Yay yay! :) I feel extremely proud that (though at snail-pace) I have put out content that I believe in and all of it original, through the year. I have certain plans for this blog and I hope to achieve them through the next year. I don't know who my readers are, except for my 4 followers - a warm thank you to you guys :) I hope to get you some company in the following year, lots more, actually! And those reading secretly, I'd really like to know who you are - do subscribe :) A big thank you to all those who supported my endeavours and stood strong beside me through my peaks and falls. You have helped me get to where I am today. You know who you are :) And with that - here's to a year of more content, and more buzz! Cheers!