The Review Post

So I'm back to being a copywriter again. And I've discovered that it makes me happy :) Extremely happy! I was born to be advertising's child, or so I'd like to think :) Someone once asked me, "So you're a writer in an ad agency, I've heard you work on extreme timelines and deadlines? Are there many copywriters there? And what qualifications do you need to be a copywriter?" I was ready to pour my heart out about all my hardships and then this is what I wrote: Dear XYZ, Yes I do work in an ad agency and there are writers there, not many though. There are no qualifications as such, if you can write, you can be a copywriter (but you have to be good, HAVE TO!). A lot of it is experience, and that people pick up from client exposure and number of years in the business. But you gotta be crazy and real tough! Advertising is a crazy world and you gotta love it that much to be in it - that's my learning. :) If you ask me, a job in advert

Happy new year everyone! Welcome to 2014 or the year of the Horse (according to Chinese astrology). Apparently this year is good for luck, in general. That might sound like good news to most of us, but in the light of my last post, doesn't seem like it for the AAP. Now, while I wish them luck, I really hope they stop the drama and start the work. They seem to be more and more consumed by the party they've made alliance with - not so much good news for us. So let's hope the horse swoops across to change the luck and fate of this nation this year :-) Having said that, 2014 seems to have begun at quite the galloping speed - already 16 days in - feels like we were preparing for new years just yesterday! I hope the year remains as eventful. To put it in true Bollywood terminology - hanste hanste kat jaaye raste. (Pardon the filminess, it's just so innate :-P) There's nothing new about new years, in my opinion, especially when it comes to resolutions. Every y